Hey, Iām Jesse š
Currently
Senior Designer @ Winterview
Previously
Zemoso, Dyne
Nice to meet you!
Business-driven product designer with 5+ years of experience in B2B/B2C SaaS and freelancing: focused on AI, Fintech, and Edtech.
Meetup Creation
SHIPPED
Reducing B2C user drop-off by 23% with smarter user flows
Used patterns from Instagram Post Creation to simplify, contextualize, and improve the meetup creation process.
Dyne ā 4 min read
Clarifying Questions
SHIPPED
Boosting feature adoption by 34% by reducing consequences of user error
Added clarifying prompts to a resume optimization tool, guiding users past common gaps in their work experience.
Winterview ā 4 min read
Engagement Flow Builder
SHIPPED
Boosting feature adoption by 29% through JTBD research and modular design
Redesigned a B2C security flow by leveraging "power user" insights from IT veterans and adapting modular patterns from industry leaders.
Zemoso ā 4 min read
Ā© 2025 by Jesse Li
Hey, Iām Jesse š
Currently
Senior Designer @ Winterview
Previously
Zemoso, Dyne
Nice to meet you!
Business-driven product designer with 5+ years of experience in B2B/B2C SaaS and freelancing: focused on AI, Fintech, and Edtech.
Meetup Creation
SHIPPED
Reducing B2C user drop-off by 23% with smarter user flows
Used patterns from Instagram Post Creation to simplify, contextualize, and improve the meetup creation process.
Dyne ā 4 min read
Clarifying Questions
SHIPPED
Boosting feature adoption by 34% by reducing consequences of user error
Added clarifying prompts to a resume optimization tool, guiding users past common gaps in their work experience.
Winterview ā 4 min read
Engagement Flow Builder
SHIPPED
Boosting feature adoption by 29% through JTBD research and modular design
Redesigned a B2C security flow by leveraging "power user" insights from IT veterans and adapting modular patterns from industry leaders.
Zemoso ā 4 min read
Ā© 2025 by Jesse Li
Hey, Iām Jesse š
Currently
Senior Designer @ Winterview
Previously
Zemoso, Dyne
Nice to meet you!
Product designer with 5+ years of experience in AI with advanced HTML & CSS knowledge
Meetup Creation
SHIPPED
Reducing B2C user drop-off by 23% with smarter user flows
Used patterns from Instagram Post Creation to simplify, contextualize, and improve the meetup creation process.
Dyne ā 4 min read
Clarifying Questions
SHIPPED
Boosting feature adoption by 34% by reducing consequences of user error
Added clarifying prompts to a resume optimization tool, guiding users past common gaps in their work experience.
Winterview ā 4 min read
Engagement Flow Builder
SHIPPED
Boosting feature adoption by 29% through JTBD research and modular design
Redesigned a B2C security flow by leveraging "power user" insights from IT veterans and adapting modular patterns from industry leaders.
Zemoso ā 4 min read
Ā© 2025 by Jesse Li
Hey, Iām Jesse š
Currently
Senior Designer @ Winterview
Previously
Zemoso, Dyne
Nice to meet you!
Product designer with 5+ years of experience in AI with advanced HTML & CSS knowledge
Meetup Creation
SHIPPED
Reducing B2C user drop-off by 23% with smarter user flows
Used patterns from Instagram Post Creation to simplify, contextualize, and improve the meetup creation process.
Dyne ā 4 min read
Clarifying Questions
SHIPPED
Boosting feature adoption by 34% by reducing consequences of user error
Added clarifying prompts to a resume optimization tool, guiding users past common gaps in their work experience.
Winterview ā 4 min read
Engagement Flow Builder
SHIPPED
Boosting feature adoption by 29% through JTBD research and modular design
Redesigned a B2C security flow by leveraging "power user" insights from IT veterans and adapting modular patterns from industry leaders.
Zemoso ā 4 min read
Ā© 2025 by Jesse Li