Jesse Li

Product Designer

Toronto, Canada jesse.tianhong.li@gmail.com LinkedIn ↗ jesseli.design

Experience

Winterview

Aug 2023 – Present

Product Designer

  • Designed an add-on feature for an AI resume tailor, reducing consequences of user error and boosting adoption by 34%
  • Raised customer satisfaction by 28% on Interview feature via user research and testing
  • Built and maintained atomic design system using Figma Auto Layout collaboratively
  • Cut frontend development duration by approximately 40% through early cross-functional workshops
Read the Clarifying Questions case study ↗

Zemoso Technologies

Jul 2022 – Aug 2023

UX Designer

  • Directed design for US healthcare project valued at $6.2MM through client workshops
  • Standardized company-wide atomic design system across web and mobile platforms
  • Launched 25+ product features in the first year through end-to-end UX leadership
  • Reduced implementation delays by ~35% by translating stakeholder needs to developers

Dyne Technologies

Jul 2020 – Jun 2022

UX Designer

  • Shipped dashboard analytics features during a period leading up to Dyne's $1.6MM seed round
  • Decreased abandonment by 23% through B2C mobile app flow redesign
  • Balanced business goals with user needs when prioritizing features
Read the Meetup Creation case study ↗

Education

B.A. Interaction Design and Global Business

University of Waterloo, Stratford School of Interaction Design and Business

GPA: 3.7 — Marketing & Product Design/Development focus

Skills & Tools

Figma Adobe CC Agile ChatGPT User research User flows Rapid prototyping Design systems Accessibility (WCAG 2.1 AA) Interaction design Product strategy A/B testing Roadmapping Stakeholder alignment Product analytics